La Veste Authentique : recyclée et Origine France Garantie

Hopaal réussit le pari de réaliser la 1ère veste recyclée et Origine France Garantie à 97%. S’habiller tout en préservant la planète, c’est possible.

La première veste Origine France Garantie à 97%

Mi-Février nous avons lancé en précommande La Veste Authentiquela première veste certifiée Origine France Garantie à 97% ! L’appellation « Made in France » est autorisée dès que 50% de la valeur ajoutée d’un produit est issue d’entreprises françaises. Faire les choses à moitié n’est pas dans notre habitude chez Hopaal, alors on a tout mis en œuvre pour y aller à fond ! Voici comment nous avons atteint les 97%.

Photo : Thomas Lodin / pour Hopaal

Créer une veste recyclée qu’on garderait toute sa vie

Avant de faire les choses en France, il faut faire les choses bien. L’usage, la qualité et la résistance de nos vêtements sont les premières de nos préoccupations. Inspirée des bombers pour le modèle femme et des vestes de travail pour le modèle homme, la Veste Authentique est intemporelle. La composition 100% coton – précisément 60% de coton recyclé et 40% de coton bio – apporte au tissu de la souplesse et de la respirabilité pour être à l’aise en toute circonstance. L’armure du tissu est un sergé (tissage qui se caractérise par la présence de lignes obliques sur l’endroit et sur l’envers du tissu) qui, dans un souci de durabilité, offre une résistance sans faille aux frottements, aux accros et à l’abrasion.

La Veste Authentique puise son inspiration des ateliers de travail. 
Ces espaces d’artisanat où les heures ne se comptent plus et où la création s’exprime, sans limite.
 C’est dans ces lieux authentiques qu’elle trouve sa place et son esthétisme.

Identifier l’approvisionnement et passer l’audit le plus strict

Avec Hopaal cela fait désormais plus de 2 ans que nous confectionnons des vêtements recyclés en France. Nous avons donc su créer un réseau d’ateliers partenaires de confiance avec lequel nous grandissons.

Voici le parcours de La Veste Authentique :

  • le fil recyclé est réalisé à Valence en Espagne, à 500 km de la frontière française,
  • il est ensuite tissé, nettoyé et ennobli à Castres où aucune teinture n’est nécessaire,
  • le tissu est acheminé à Courlay où il est découpé et assemblé en de superbes vestes.

Pour le montage, l’atelier de Courlay y ajoute les boutons en chanvre et en liège, naturels et biodégradables, fabriqués dans le Jura ainsi que les étiquettes qui proviennent de St-Étienne.

Photo : Thomas Lodin / pour Hopaal

Voici donc la recette pour obtenir une veste dont 97% de la Valeur Ajoutée irrigue l’économie locale et française.

Pour ne pas s’arrêter en si bon chemin, nous avons décidé de faire certifier cette chaîne d’approvisionnement et de passer l’audit Origine France Garantie du Bureau Veritas. Ce tiers de confiance apporte de la clarté et de la transparence à notre démarche. Être strict a du bon, surtout lorsqu’il s’agit de transparence et d’honnêteté. Lorsque Bureau Veritas nous a annoncé que les 97% étaient atteints nous étions ravis.

Prouver notre impact

Chez Hopaal, nous faisons le maximum pour que nos vêtements aient le minimum d’impact sur l’environnement. Notre volonté est simple : vous proposer des vêtements recyclés résistants dont l’origine est indiscutable et certifiée par un tiers de confiance sans faire d’économie sur la qualité et l’origine du produit, c’est un processus long, qui demande de l’énergie et des moyens. Pour limiter au maximum le gaspillage et confectionner uniquement une quantité raisonnée de Vestes Authentiques, nous avons décidé de les lancer en précommande.

Cette phase essentielle nous permet de ne pas créer de stock inutile et de produire uniquement ce qui a été vendu. Nous confectionnons juste ce dont vous avez besoin.

Photo : Thomas Lodin / pour Hopaal

Si vous aussi vous pensez comme nous que la Veste Authentique est un pas de plus dans la bonne direction, précommandez la vôtre maintenant au prix de 175 euros jusqu’au vendredi 5 avril 2019 (au lieu de 195 euros hors précommande). Livraison prévue entre le 25 avril et le 3 mai.

À vous de participer à son succès. Changeons la donne ensemble.

Source: POSITIVR

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